LinkedIn has an identity problem; people think it’s just a place for white collar, middle-managers, desperate to climb the corporate ladder.
So we challenged LinkedIn to use its platform for good. We asked if the power of LinkedIn could help to change a town.
In 2019, we launched a social initiative in Grimsby exploring whether LinkedIn could create new jobs in an area that has fallen on hard times. The campaign followed a number of people searching for new opportunities - including the town’s last remaining fishermen and a couple launching their own community farm. We also partnered with the local jobs centre and businesses, as well as securing a long term sponsorship deal with Grimsby Town FC.